I've been trying to put together a post on NASCAR, but I'm not sure what to say about it. A couple of months ago, I started a journey of trying to figure out why it's so popular and have found that it's starting to grow on me. Translating that into a post, however, is proving difficult. There are sports like football or baseball that allow for underdogs to come from way behind and win it in the end. This makes for exciting, tear-inducing movies, but NASCAR is more like tennis. You win by avoiding disaster and making your move when it counts. You have to develop an appreciation by understanding the rules and learning the strategies. But I don't want to write a blog entry that makes NASCAR sound like it's a fine wine that you have to develop a palette for. I mean, come on, it's a bunch of guys driving around in circles.
Maybe I just haven't been watching NASCAR long enough to get my head around exactly how I feel about it. Right now, the only thing I can think of is how much NASCAR reminds me of Twilight. That may seem far-fetched, but I think the comparison is sound. For starters, there's the drama. Of course NASCAR is dramatic. There are cars going close to 200 miles an hour with mere inches between them. There is the constant threat of contact and crashes, the pressure on pit crews to shave seconds off their time, and the grudges that can form between drivers over the course of the season. As for Twilight, that story is just oozing with drama. Not drama over anything that people seriously have to worry about though. It's drama about things like whether a young girl should go to the prom with a vampire or how to keep her father from finding out that her best friend is a werewolf. I don't remember having to worry about that stuff when I was in high school.
Another reason NASCAR reminds me of Twilight is people's reactions. While there are people who seem to hate each one, I’m thinking more of the fans. Fans of Twilight, and I'm talking the hardcore fans here, feel very strongly about it. They have picked a side and they root for Jacob or Edward, regardless of the fact that they already know who "wins" in the end. Then there are NASCAR fans. They have their favorite drivers, their least favorite drivers, and given the chance, they'll pack up an RV and spend the weekend camped out on the infield of the Bristol Motor Speedway.
NASCAR and Twilight also have crazy merchandising. In NASCAR, this is obviously evidenced by the cars and drivers themselves, which look like are moving billboards. Every inch is covered in a logo or slogan. You can tell a car a mile away just by seeing the huge M&Ms characters or the Miller Lite logo. And if you think the sponsors are all major corporations and beer companies, you might want to talk to this guy:
That’s Mike Bliss next to the Kim Kardashian car. But NASCAR doesn’t stop there…they’ll sell you anything they can put a logo on. Twilight is the same way. Let's see how they stack up:
NASCAR | Twilight | |
Lunch boxes | ||
Figurines | ||
Jewelry | ||
Underwear |
So there you have it. I can’t really explain why I’m starting to like NASCAR except by comparing it to one of my other inexplicable likes. I don’t have a favorite driver, and I certainly don’t plan on ordering any of the merchandise seen above, but I did add Days of Thunder and Talledega Nights to my Netflix queue, and come the weekend, I’ll tune in to see who takes the checkered flag.