Wednesday, January 28, 2009

Super Bowl ads on a shoestring

In my post about the Super Bowl, I erroneously stated that a 30 second commercial for this years match was costing advertisers $30 million. It actually only costs $3 million. Considering that, I think I'll take two.

Miller High Life has decided that even without that extra zero, a 30 second Super Bowl spot is still over priced. At least that's the idea behind their commercial this year. Instead of coughing up $3 million for a full 30 seconds, they decided that 1 second is all they need.

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